 |
 |
 |
 |
|
|
 |
|
SYLLABUS
HOME
NEWS
announcements
COURSE DESCRIPTION
syllabus
objectives
guidelines
LECTURE HALL
lecture presentations
review questions
practice tests
grades
RELATED LINKS
siuc
siu marketing
department
mktg305 resources
Dr.
Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341
e-mail: gcbii@siu.edu
Course Goal: To understand from a scientific point of view how/why we behave as consumers and the implications for marketing.
Course Prerequisite: You will be automatically dropped from the course if the registrar does not show you to have junior standing (56 hours).
Optional Text: Consumer Behavior: Building Marketing Strategy, Hawkins, Mothersbaugh, & Best, McGraw-Hill/Irwin, 11 edition (ISBN-10: 0077294106).
Optional Lecture Guide: Lecture Guide for Consumer Behavior, Bruner, 2009 ed.
Optional CD: Consumer Behavior MKTG 305, Bruner, 2009 (V 2.0).
Optional DVD set: Consumer Behavior MegaPack, Bruner, 2007 (V 3.0).
Course Schedule
| EXAM | LECTURE | MATERIAL |
|
Test
1 |
Introduction | Ch. 1 |
| Demographics | Ch. 4 | |
| Culture | Ch. 2,3,5 | |
| Social Class | Ch. 4 | |
| Reference Groups | Ch. 7 | |
| Family | Ch. 6 | |
| Test
2 (April 6) |
Information Processing | Ch. 8 |
| Learning | Ch. 9 | |
| Motivation | Ch. 10 | |
| Personality, Self-Concept, & Lifestyle | Ch. 10,12 | |
| Emotions & Attitudes | Ch. 10,11 | |
| Test
3 (May 4) |
Problem Recognition | Ch. 14 |
| Search | Ch. 15 | |
| Alternative Evaluation | Ch. 16 | |
| Choice | Ch. 17 | |
| Outcomes | Ch. 18 | |
|
Final/Make-up
|
Comprehensive | ------- |
|
Comments: Dr. Gordon C. Bruner II Copyright © 2010, Dr. Gordon C. Bruner II |