The Week of October 11-17

Let me say right away this week how much I appreciate those of you who are coming to class on a regular basis. That tells me that there are at least some students who care. It can get depressing when I look out in the class and see how many students are missing. I console myself by thinking that the most important thing is how well students score on the exams rather than how much they attend class. However, I can't help but think there is a relationship between the two (attendance and grades), especially during this difficult part of the course.

In class on Tuesday we will finish our discussion of Learning Theory and how it helps us understand consumer behavior. Also on Tuesday, we will begin the lecture on Motivation. We should be able to finish that on Thursday and begin talking about Personality. In terms of the review questions in the Lecture Guide, you should be able to answer at least up to #34 and maybe a few more more after.